Natural Logarithm

More of a question out of curiosity.

Why are the standard functions for natural log and log base 10 "log()" and "log10()," respectively? Wouldn't it be more correct to use "ln()" and "log()" as they are denoted in Mathematics?
log is standard representation for log base e in most programming languages (at least according to wikipedia), so I would assume they were just following convention.
Seems a little off putting though. Thanks for the response. Now I know what to expect out of other languages too.
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