How to setup ubuntu inside window 7??

I'm want setup ubuntu 11.10 inside window 7????
Use a virtual machine:
http://www.virtualbox.org/

However, this is not necessarily a good idea. Graphical Linux distributions tend to run excruciatingly slow in virtual machines.
VMWare also works but I don't think it is free.
What about just using Wubi?
VMware Player is free and it works great. I highly recommend it.
What about having a double boot? Linux includes the GRUB boot loader.
@moorecm u r right.
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