Edit Control: Cue Banner - Not Showing

[SixTsevN]

(Running VS2012 Professional)

Hey there,
I've got a modeless dialog window with an edit control child, which I want to set to have a Cue Banner during WM_INITDIALOG; which displays after EN_KILLFOCUS.

I've tried:
SendMessage(hEdit, EM_SETCUEBANNER, true, (LPARAM)"cue banner")
and ...
Edit_SetCueBannerText(hEdit, "cue banner")

Neither of those things seem to work.
Is it possible that my edit control doesn't support Cue Banners?

I also took a look through the properties of my Edit Control in the Resource Editor and there isn't a field that addresses Cue Banners.
I'm not sure what the issue is...